SUPERROLL / In development · iPhone

Your film.
Your way of seeing.

A film sets the visual direction. A roll holds one chapter of your life. Every frame has a place in that roll. SuperRoll brings this rhythm to an AI-native iPhone camera, with the freedom to switch rolls and choose when to see your photographs.

Try a roll from start to finish

Prepared concept image

01 / SUPERROLL

F01 / DAYLIGHT

Follow a patch of sunlight, a passing cyclist, a color on a wall. A warm, everyday film direction with room to breathe.

A cyclist passes a red wall and blue stool in sharp afternoon light. — Prepared concept image

02 / SUPERROLL

F02 / MONO

Look for a silhouette, a bright pavement, the shape of a quiet face. Contrast and grain bring attention to the structure of a photograph.

Grainy black-and-white street photograph with a passing figure and sharp shadows. — Prepared concept image

03 / SUPERROLL

F03 / GOLDEN HOUR

Warm highlights and a softer mood. A direction for the light you remember, from a window in the morning to the last sun on your way home.

Morning light falls across a glass of water and an orange beside a pale curtain. — Prepared concept image

04 / SUPERROLL

F04 / TRUE COLOR

A restrained color direction for simple compositions and everyday details. A natural look, rather than a claim of measured color accuracy.

A minimalist pastel-blue concrete staircase against a warm peach wall in hard daylight. — Prepared concept image

A closer look.

What is the difference between a film and a roll?

DAYLIGHT is a film: its look and shooting rules. ROLL 003 is one use of that film. FRAME 07 is the seventh capture in that roll. Film codes F01–F04 identify styles, not rolls, frame counts or ISO ratings.

Can I switch rolls or finish one early?

Yes, in the planned experience each roll keeps its progress when you switch. Seal a roll when its chapter feels complete, even before it is full. Once sealed, it cannot accept new frames. Try these steps in the website demo.

Must I wait to see the pictures?

You choose immediate viewing or reveal after sealing and developing. The demo lets you change this choice for each roll. Its six-frame capacity illustrates the flow; final app capacities will be announced with release.

Are these photographs captured with the app?

These are prepared concept images, illustrating four directions with different scenes. They are not a controlled comparison of recipes on one original or verified app output. Film names are design candidates.